This study analyzes how the cultural phenomena of Korean Wave (Hallyu) is represented in German mass media among different media types and media tendency, what media ideological orientations are reported with which frame, and differences among media frames. The ultimate goal of the study is to determine which media strategies should be implemented to effectively build a positive Korean cultural image in Germany. Accordingly, German daily newspapers and weekly newsmagazines were analyzed to determine if there were differences of cultural articles existing within four dimensional frames (framing mechanism, theme, cognitive, and emotional attributes) according to media type and media tendency. Results revealed that media types such as newspapers and magazines did not show any significant differences in frame analysis of all dimensions, and there was no difference between the media of the conservative and progressive orientation and the news frame. Specifically, in the emotional attributes, positive frame showed overwhelming correspondence in both media type and media tendency. In sum, this study supports the argument that cultural articles such as Hallyu are significant for building a positive cultural image regardless of media type or ideological tendency in German media. Analysis results suggest an effective media strategy would be to form an active media relationship with SZ and Die Welt. In terms of German newspapers, SZ carried the most articles on Hallyu and Die Welt reported the most positive trend about Hallyu.